Corporate Style Guide
Using corporate style correctly builds and reinforces our strong brand image.
Table of Contents
purpose statement Why Century's brand image is important
Using a corporate style correctly builds and reinforces our strong brand image at Century Business Technologies
Consistency across media channels within print and digital reinforce our commitment to provide quality communications to our employees and customers. Our brands also represents high-quality, customer-focused, innovative and cost-effective products and services. Century has been a leader in our communities for over 42 years.
We can build on this image in several ways. Some ways include producing letters, advertising copy, brochures, newsletters and more, that are consistently written and designed.
Does having a common style for the whole company really matter? Providing consistent, clear messages improves credibility, projects professionalism, enhances branding and sends a consistent image to the public. The company relies on all employees to communicate accurate messages to members and potential customers.
email signature Email Signature Guidelines
This is an opportunity to align our communications and ensure we are using the same identity. Multiple versions of the email signature were tested both internally and externally. To be consistent and have one cohesive email signature for the entire company, we are asking that Century employees use the tested and approved email signature.
Please see the template download below for instructions to install your signature intoo Outlook. Simply copy and paste from the attached Word doc.
Some guidelines you may find useful include your name being larger than your title. 14 point font for your name. 11 point font for your title.
Fonts Font Usage
Web Fonts
The font-familiy on this website uses Libre-Franklin. That can be found here.This is paragraph text in BOLD.
This is paragraph text in Italic.
This is a link.
Headline 1 Tag
Headline 2 Tag
Headline 3 Tag
Headline 4 Tag
Headline 5 Tag
Headline 6Tag
Customize Your CTAs
Edit all you can imagine, all from the theme settings.
Eyebrow goes here Headline Goes Here Lorem
Subheadline text goes here lorem ipsum dolor.
branding Logo Guidelines
Century Business Technologies logo consists of two components: The symbol and wordmark. The size and positioning between these two must not be altered.
The wordmark consists of specially created and spaced letter forms which should not be altered. Be sure to use an approved file rather than re-creating the logo.
If you have a request for intellectual property of the Century logo contact smartersolutions@centuryks.com.
cobranding Co-Branding
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